No close-ups

Name a famous flutist.  You probably can't.  But while you think about that, think about this.  A couple of weeks ago I went to one of those big churches with half a dozen huge video screens above the stage.  Everything goes pretty well, nice service, interesting change of pace, whatever.  Then comes special music.  A flutist.  A male flutist.  Big deal.  Until the AV guys, against better judgement take these big screens and plaster this dudes face up on all the screens.  This was probably not a bad looking guy, but the sad fact was, that we only saw his face in flute-playing mode, which is not the most flattering of faces.  The positive:  a big, salt-and-pepper mustache (got to respect the 'stache).  The negative:  a voluntary overbite.  People have those surgically repaired.  Because they look funny.  Even before you do that funny thing with your lips.  

There are many wind instruments that can distort the face a bit, but with varying results.  Trumpet players, with Dizzie Gillespie's iconic cheeks or the intensity of Miles Davis are nothing to be ashamed of.  Saxophone players vary a bit.  Candy Dulfer would look good doing anything, but don't ever disgrace John Coltrane by comparing him to that no-talent hack Kenny G (he bothers me something fierce).  I cannot say all flutist look silly, as Ivana Zahirovic looks alright, and Ron Burgundy rocked the jazz flute to rave reviews.  

In summary, I would suggest to performing flutists that they not take themselves too seriously.  You're already fighting an uphill battle in the style department, so take a lesson from your brother, Ron Burgundy, and goof off a little and have fun with it, because it's hard to pull off the serious flutist.