Sunday, February 22, 2009

Bag vs. Box

I guess it's less about the package than it is the contents, but let's compare cereal and chips.  When you get to the bottom of a bag of chips, it's kind of a nuisance how the bag is filled with chip crumbs.  The mess factor really jumps up a few notches, and forget about adding any dip or salsa at that point.  Once you've gone that far you put the chips on the dip instead of the other way around.  I've never had a bag of chips that didn't end up like this.  Wait, I hear the Pringles complaining.  It's true that Procter & Gamble have a bit of a novel package, but it's the exception, not the rule.  
Cereal.  Still in a bag, but that bag is usually placed in a box.  I don't care.  I like my cereal crumbly.  There's almost magic in the bottom of the box.  Maybe it's just a little extra frosting off the Mini Wheats, but I almost get excited as the box empties, and I see the crumbs rushing towards the bowl.  It's exhilarating.  Surely you've experienced this, as well.  What's great is that it's almost always a little surprise.  It's not 100%.  Grape Nuts and granola are a little sneaky.  That's good.  It keeps you from taking the crumbs for granted.

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