The express lane, which does not accept checks, is a slight concession to those craving efficiency. I would propose one step further. I would propose a check and coupon line. I understand that people can save money by clipping coupons, but let me play devil's advocate. People in advertising might disagree with me, but coupons and gym memberships are similar. Gyms sell memberships, but only a percentage of members actually go. Coupons printed and mailed in mass quantities, but how many people clip, and how many throw them away? For that matter, how many people are up in arms because of plastic bottles, but don't blink an eye about junk mail and coupon mailers. These are not my battles, as plenty of people have drawn attention to the ecological reasons for going paperless. I just want people to stop writing damned checks in the check-out line. Checks are for mailing. And seriously, who doesn't have an ATM card by now?
Southern France 2009
15 years ago
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